United Kingdom; – Ian Truscott

What is content?

November 15, 2015November 15, 2015Content Marketing, Content StrategyAdvertising, author, Branded content, Business_Finance, Content creation, content marketing, Content Marketing Institute, Dave Trott, director for Bartle Bogle Hegarty, Interruption marketing, Marketing, Richard Cable, Robert Rose, Technology_Internet, United Kingdom;

Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly

Your customer experience is global — just ask your local chippy

October 4, 2013October 4, 2013Observationsadvocate, Business, China, Customer, Customer engagement, Customer experience, Customer experience management, food, Google;, Marketing, Renren, Roberto Savvides, savvy web developer, Seth Godin;, Social Media, social networking site, United Kingdom;

Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of

If You Get Social Media Engagement; Say My Name..

April 19, 2012April 19, 2012ObservationsAmsterdam, British Airways, enterprise software;, New York, The Netherlands, things social media, Truscott, Twitter;, United Kingdom;

Last week I had a splendid experience flying British Airways. I am shallow enough to admit that on this occasion “splendid experience” does indeed include an upgrade, but it doesn’t always with BA. I am

On Online Surveys: Rich Hall – Marketing Genius

April 3, 2012April 3, 2012Observationsactor, airline, British Airways, Customer engagement, Market research, Marketing, online marketing genius, Psychometrics, Rich Hall, Statistical survey, United Kingdom;, United States;, web survey

If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius.

Personality goes a long way….

March 9, 2012March 9, 2012Observations, The Engagement TierAMEX, Blog, IMDB, Internet, Pulp Fiction, Scott Liewehr, Social information processing, Social Media, Social Web, Technology, Twitter;, United Kingdom;, web content;

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we

On Shanty Towns, Bulldozers, Cats and Website Consolidation…

September 21, 2010September 21, 2010Content Management, GilbaneComputing, Content Management, Digital media, Google;, Scott Liewehr, United Kingdom;, United States;, web content;, Websites, World Wide Web

This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds

Christmas.. I mean Holiday Blog Post

December 24, 2009December 24, 2009Persuasive Content, Web Engagement, Writing ContentChristmas, Content Management, favourite news site, Google;, observer, Santa Claus, search results;, United Kingdom;, United States;, web visitors

I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if

Google – The New Citizen Engagement Portal

October 6, 2009October 6, 2009Citizen Engagement, Observations, Web EngagementAlterian plc;, Alterian;, Content Management, David Pullinger, Directgov, E-Government, Google;, information using search, Internet luminaries, search page, semantic web, Tim Berners-Lee, UK government, United Kingdom;, WCM software;, Web portal, Web search engine

Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must

Personal Brand or Not Wanting to Looking Like a Total Cock

July 22, 2009July 22, 2009ObservationsBlog, car cool, Chris Brogan, Cool, David Spinks, Forgiveness, Josh Berhoff, Online social networking, Oscar, Oscar Wilde, Seth Godin;, Social Media, social media persona, Toyota, Twitter;, United Kingdom;, United States;, Web 2.0

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB

A Meme Challenge – 10 things about me

April 15, 2009April 15, 2009ObservationsBMW M3;, deep computing theory;, Goodwood Festival of Speed;, Goodwood Festival;, Irina Guseva;, Jacqueline Guichelaar Deutsche Bank Enterprise Services;, Jon Marks;, Julian Wrath;, longer travel;, Mark Rothko;, United Kingdom;, United States;, Virginia;, Yunnan;

Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it

Who am I – Part II

February 7, 2009February 7, 2009ObservationsGoogle;, Jeremiah Owyang;, Joe Stanhope;, online community;, semantic web practitioners;, social networks;, social software expert;, Social Web, United Kingdom;, United States;

Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post