Blog Tip #1 – The Why? Measurement, motivation and me

It may surprise you to learn that as a ‘more occasionally than I would like’ blogger and lets face it ‘occasionally lapsed’ blogger (according to my chum Robert Rose)  I am asked for advice about blogging, but this week I was. I’ve read so many tips about blogging over the years, some I’ve learned from..

Email as a Mobile Engagement Strategy?

I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected, it connects me to Twitter and Facebook, I can collaborate with my colleagues, I can submit blog posts, jot down notes that get stored in the cloud and can..

Personality goes a long way….

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we found ourselves needing a new kettle. Not much in that, I’m English, I drink tea, so I am bound to..

Is your Audience Through the Social Media Keyhole?

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site – in fact more than the next four..