Helping B2B tech companies create ART (Awareness, Revenue & Trust)
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of it, you enter a fairly open world, mine for resources, combine resources to create materials and then let your imagination flow and you build. The game does not follow..
Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post on who is the online me? Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m..
Been encouraged to Twitter and get further involved in the online community – you can follow me at http://twitter.com/iantruscott. It took me a while to get my toe in the water, but I am definitly in now. Did the obvious things first, wrote two entries that were exactly 140 characters long – then started to view..