Helping B2B tech companies create ART (Awareness, Revenue & Trust)
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of it, you enter a fairly open world, mine for resources, combine resources to create materials and then let your imagination flow and you build. The game does not follow..
Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post on who is the online me? Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry..
Been encouraged to Twitter and get further involved in the online community – you can follow me at http://twitter.com/iantruscott. It took me a while to get my toe in the water, but I am definitly in now. Did the obvious things first, wrote two entries that were exactly 140 characters long – then started to view..