Working on a client deliverable, I’ve been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.
This week I am inspired by a conversation on Twitter with Tim “Beg Data” Walters, an industry analyst, consultant and GDPR expert that got me thinking that this “content for data” economy is just a tiny bit f**ked, but it seems to be all we have.
“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” – This week I’ve got a bit obsessed with “valuegraphics”.
In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.
In this weeks Tuesday 2 cents, it’s not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.
It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.
B2B marketing today is a fascinating business practice, we have so much data available, channels to influence the buyer with and a constant stream of best practices and advice and perhaps, sometimes we get lost in all this and make our lives complicated. To avoid this distraction, my advice is to split your marketing and measurement..
If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product development decision, I am sure you would have heard some bright spark argue against the voice of the customer and quote some bastardisation of the Henry Ford quote: If I..
Regardless of your politics, it seems to me that there is a common thread flowing through the momentous stories of today (Brexit, Trump or Corbyn); the turmoil of uncertainty created by surprise. What’s on the mind of the people seems to have come as huge surprise, evidence of a disconnect between the people that make and..
Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly recalls a discussion during a future of content event; No-one defined it because, to everyone else, it didn’t seem important..