content marketing – Ian Truscott

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Creating ART (Awareness, Revenue & Trust) for B2B tech companies

What is content?

November 15, 2015November 15, 2015Content Marketing, Content StrategyAdvertising, author, Branded content, Business_Finance, Content creation, content marketing, Content Marketing Institute, Dave Trott, director for Bartle Bogle Hegarty, Interruption marketing, Marketing, Richard Cable, Robert Rose, Technology_Internet, United Kingdom;

Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly

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Content marketing: move from the selfie and put your customer in the picture

January 1, 2014January 1, 2014Content MarketingBusiness, content marketing, Customer, Engaging Times, Harry Langdon, HubSpot, Ivy Lee, Marisa Kopec, Marketing, Sales

As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I

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If You Love Your Content, Set it Free!

September 1, 2012September 1, 2012ObservationsBrian Sollis, content marketing, Feedburner, Google;, Joe Spolsky, mobile device, Robert Rose, Salesforce, Seth Godin;, Twitter;, web analytics;, Web Engagement

I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbour, with my favoured mobile

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