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What is content?

Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly

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Inside the Google Walled Garden

I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of

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