Helping B2B tech companies create ART (Awareness, Revenue & Trust)
Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly recalls a discussion during a future of content event; No-one defined it because, to everyone else, it didn’t seem important..
This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools problem. Also, I confess having been in sales situations as a vendor that have preyed on the fact that an organization perceived that..
In a departure from my normal waffle, I wanted to share a book I’ve just read “The Tipping Point” by Malcolm Gladwell, that I’ve come to very late – it was first published ten years ago and that anyone who’s hung around with marketers for as long as I have really ought to have read..
I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search Appliance Connector (thankfully now looked after by proper developers!). Also, I admit I’ve only spent a few..
