United States; – Ian Truscott

Social Media; The new “it’s not what you know”?

November 23, 2012November 23, 2012ObservationsAT&T, Business, Facebook;, Google;, Internet memes, Klout, Marketing, Social Media, social media activity, social media presence, Twitter;, United States;, Viral marketing, YouTube

A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube –

On Online Surveys: Rich Hall – Marketing Genius

April 3, 2012April 3, 2012Observationsactor, airline, British Airways, Customer engagement, Market research, Marketing, online marketing genius, Psychometrics, Rich Hall, Statistical survey, United Kingdom;, United States;, web survey

If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius.

The cool web kids are social, is your CMS ready to hang with them?

December 5, 2011December 5, 2011Content Management, Gilbane, ObservationsBoston, broader social media, Computing, Content Management, Content Management Systems;, cool web kids, Digital media, Gilbane, Massachusetts, Scott Liewehr, Social Web, speaker, tried and tested web content strategies, United States;, Vignette Corporation, web content;, website, World Wide Web

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

Back Up to the Plate

March 5, 2011March 5, 2011ObservationsDennis van der Veeke, Frank Gilbane, Gilbane, Lawrence Flynn, Mary Laplante, New York City, Otto de Graaf, Outsell, Scott Liewehr, SDL Tridion, Sophie Pibouin, United States;

So… around a year ago I was merrily blogging that I had left the vendor tribes and become a real boy as I became an affiliate analyst for Outsell’s Gilbane Group and looked forward to

On Shanty Towns, Bulldozers, Cats and Website Consolidation…

September 21, 2010September 21, 2010Content Management, GilbaneComputing, Content Management, Digital media, Google;, Scott Liewehr, United Kingdom;, United States;, web content;, Websites, World Wide Web

This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds

Christmas.. I mean Holiday Blog Post

December 24, 2009December 24, 2009Persuasive Content, Web Engagement, Writing ContentChristmas, Content Management, favourite news site, Google;, observer, Santa Claus, search results;, United Kingdom;, United States;, web visitors

I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if

Personal Brand or Not Wanting to Looking Like a Total Cock

July 22, 2009July 22, 2009ObservationsBlog, car cool, Chris Brogan, Cool, David Spinks, Forgiveness, Josh Berhoff, Online social networking, Oscar, Oscar Wilde, Seth Godin;, Social Media, social media persona, Toyota, Twitter;, United Kingdom;, United States;, Web 2.0

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB

A Meme Challenge – 10 things about me

April 15, 2009April 15, 2009ObservationsBMW M3;, deep computing theory;, Goodwood Festival of Speed;, Goodwood Festival;, Irina Guseva;, Jacqueline Guichelaar Deutsche Bank Enterprise Services;, Jon Marks;, Julian Wrath;, longer travel;, Mark Rothko;, United Kingdom;, United States;, Virginia;, Yunnan;

Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it

The Green Content Management Machine

February 13, 2009February 13, 2009Content ManagementAndrew Ewing;, Carolina K. Reid;, Content Management Systems;, cost saving energy strategies;, energy;, green computing agenda;, Nestle;, United States;, web content;, web servers;

Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I’d develop this into a fuller blog post. – How do Content Management Systems help with today’s green

Who am I – Part II

February 7, 2009February 7, 2009ObservationsGoogle;, Jeremiah Owyang;, Joe Stanhope;, online community;, semantic web practitioners;, social networks;, social software expert;, Social Web, United Kingdom;, United States;

Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post