Real Life Customer Service is the Benchmark for Digital (Or Just Don’t Piss People Off)

This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we went around the table, articulating our experience of personalisation, the good, bad and ugly, it seemed when describing the good, everyone was describing what we are looking for in..

Resurrecting Persuasive Content

Recently I’ve undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the world of consulting, sharing my experience and advising clients on how to take their products to market. Alongside some super smart folks at Tahzoo, I’m working with our clients to help..

Inspiration: Jacqueline Guichelaar

Distracted while purging my desk for a move to a new spot in the office, I found myself flicking through an old copy of Computer Weekly. I came across this story about Jacqueline Guichelaar which describes how she went from being a computer tape operator in 1989 to becoming Chief Technology Officer of Enterprise Services..

We just want something better

One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better? Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART..