In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help shape their strategy or do they stick what they
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Engaging through Content or just Filing it?
More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think
Continue ReadingOpenText to Buy Vignette
Good grief, is it true, did I just type that? So it was Interwoven now it’s Vignette as the grandees of our industry slip into new ownership and possible away. It’s really too early
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The Social Web – Be yourself… or find someone who is.
I recently read and commented on one of the many great blog posts out there that give advice on how companies approach the social web, in this article Kevin Gibbons lays down some basics –
Continue ReadingA Meme Challenge – 10 things about me
Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it
Continue ReadingPowering the People and the G20
So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole event and the circus that surrounds it – it’s been an interesting week. Interesting for
Continue ReadingAlterian CMS Meme Response
At the beginning of last week a CMS ‘meme’ broke out, where CMS vendor bloggers were challenged to reveal something about their products functionality and then tag other vendors to do similar. Day kicked this
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Build It and they will Build It and they will Build It and they…
Inspired by a blog post by Ron Miller, where he comments on an article by Clay Johnson, that states that Content Management Systems just don’t work and you should seriously consider building one yourself. Really? Clearly with my
Continue Reading“Look! It’s moving. It’s alive. It’s alive…”
Is your website is a living thing? While I am sure you wouldn’t cast your website in the role of a monster, this classic line from the 1931 Frankenstein film captures that moment, when your
Continue ReadingDon’t Forget the Reader
So much for the content and our audience – what about the reader? It’s easy to get advice on the content, the tools you should use, the right title, how to leverage the social web,
Continue ReadingThe Green Content Management Machine
Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I’d develop this into a fuller blog post. – How do Content Management Systems help with today’s green
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