Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine.
Coverage of a report by Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified – on his view on the revolution happening in web analytics.
Google – The New Citizen Engagement Portal – Engaging Times – October, 2009
After meeting David Pullinger from the UK governments Central Office of Information(COI) – I wrote this piece on the increasing awareness that UK government organizations have around how Google is the first port of call for their constituents and what this means for them.
I wrote a very small book about web engagement as part of a content marketing campaign for Alterian. Described to me by Robert Rose of the Content Marketing Institute as “the best piece of content marketing” he’d seen of that type.
How to Engage Your Audience Through Web Content – CMS Wire – September, 2009
Good Service, Good People, Good Content Management – Destination CRM – July, 2009
SaaS: The Secret Weapon for Profits (and the Planet) – EContent Magazine article by Carolina M. Reid -Jan, 2009
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I’m a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.