Tuesday 2¢ – Vanity Metrics

If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something marketing related that got my attention that week and, if I was lucky, got a few heads nodding in our marketing community. Encouraged by some of my network, I’m resurrecting..

Hello MRM (and Hello Acquia)

Last week I joined London based, customer experience marketing agency  MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specifically and (as this press release details) our partnership with Acquia and their cloud based CMS platform. It was a difficult..

Your Customer Experience Needs to be a Fair Exchange, so that you are still around to provide it

It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing an uptick in the traditional business metrics, such as shareholder value and revenue. Forrester has a metric called the Customer Experience Index (CXi), which they have been using for a..

Other writing – roundup of 2012

A roundup of articles that I published outside of this blog during 2012, while working for SDL. During 2012 I was fortunate enough to have the opportunity to write for a number of publications including; CMO.com, Website Magazine, CMSWire, Loyalty 360 and Business Insider. Content Marketing: Just Sizzle, Flash, And Occasional Splash? – Article for CMO.com, December..

Other writing – a roundup of 2011

In 2011 I published my last paper for The Gilbane Group and joined SDL. I then started to write regularly for the SDL blog, I also wrote for ReadWriteWeb, Online Media Daily and CMSWire. When Mobile, Location and Content Converge – I’ll Have a Guinness – ReadWriteWeb – December 2011 The Cloud and the Perfect Marketing Storm – Cloud Computing Journal..

Other Writing – Roundup of 2010

A roundup of articles and papers I wrote during 2010, the majority of which I was an analyst working for The Gilbane Group.  Content, Context and Conversation: The Three Kings of Consumer Engagement – Research Whitepaper for The Gilbane Group – December 2010 Content and the Next-Generation Portal Experience – Beacon Whitepaper for The Gilbane Group – November 2010 Demystifying Web..

Other Writing – 2009 Roundup

Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m a former CMO, a marketing strategist, content marketer, columnist,..