Tuesday 2¢ – Vanity Metrics

If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something marketing related that got my attention that week and, if I was lucky, got a few heads nodding in our marketing community. Encouraged by some of my network, I’m resurrecting..

Hello MRM (and Hello Acquia)

Last week I joined London based, customer experience marketing agency  MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specifically and (as this press release details) our partnership with Acquia and their cloud based CMS platform. It was a difficult..

Your Customer Experience Needs to be a Fair Exchange, so that you are still around to provide it

It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing an uptick in the traditional business metrics, such as shareholder value and revenue. Forrester has a metric called the Customer Experience Index (CXi), which they have been using for a..

Other writing – roundup of 2012

A roundup of articles that I published outside of this blog during 2012, while working for SDL. During 2012 I was fortunate enough to have the opportunity to write for a number of publications including; CMO.com, Website Magazine, CMSWire, Loyalty 360 and Business Insider. Content Marketing: Just Sizzle, Flash, And Occasional Splash? – Article for CMO.com, December..

Other writing – a roundup of 2011

In 2011 I published my last paper for The Gilbane Group and joined SDL. I then started to write regularly for the SDL blog, I also wrote for ReadWriteWeb, Online Media Daily and CMSWire. When Mobile, Location and Content Converge – I’ll Have a Guinness – ReadWriteWeb – December 2011 The Cloud and the Perfect Marketing Storm – Cloud Computing Journal..

Other Writing – Roundup of 2010

A roundup of articles and papers I wrote during 2010, the majority of which I was an analyst working for The Gilbane Group.  Content, Context and Conversation: The Three Kings of Consumer Engagement – Research Whitepaper for The Gilbane Group – December 2010 Content and the Next-Generation Portal Experience – Beacon Whitepaper for The Gilbane Group – November 2010 Demystifying Web..

Other Writing – 2009 Roundup

Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness,..