Building a Business Case for Enterprise CMS

Wrote this article for Destination CRM (the online version of CRM Magazine) which looks at how the pressure for organizations to create more and more content to provide relevant customer experiences means that the need for enterprise content management platforms is just as relevant now as when this software industry segment was formed over a..

6 Tips for Improving Mobile Customer Experience

There are many different ways for businesses to go mobile. And while this may be good news for some organizations, others may be confused by the number of options available. In addition, some tactics, such as producing a native application or optimizing a Web site for the mobile screen, may work better for one organization but..

Interview with CMS Critic on SDL Bemoko Aquisition

As you may have heard, SDL acquired mobile web solutions provider Bemoko to enhance the Tridion content management system. CMS Critic interviewed me about this acquisition, asking what it means for SDL’s customers, the roadmap and future acquisitions. Read the interview here. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO…

Navigating the 3 C’s of Customer Experience – Step 3: Control

This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration of multi-channel relevant content publishing. Read the full article here. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m a former CMO, a marketing..

Optimising your mobile customer experience: Six questions to consider

I originally wrote this article for MyCustomer.com. A web publication that focuses on customer intelligence, customer experience, marketing and social CRM. In it I outline six key questions marketers need to consider for mobile engagement strategy. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m a former CMO, a marketing strategist,..

Other writing – 2012 Roundup

A roundup of articles that I published outside of this blog during 2012, while working for SDL. During 2012 I was fortunate enough to have the opportunity to write for a number of publications including; CMO.com, Website Magazine, CMSWire, Loyalty 360 and Business Insider. Ian TruscottFounder of the B2B marketing agency appropingo and editor of..

Other writing – a roundup of 2011

In 2011 I published my last paper for The Gilbane Group and said hello to SDL and apart from regularly contributing to the SDL corporate blog, I also wrote for ReadWriteWeb, CMS Wire, Online Media Journal and the Cloud Computing Journal. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m..

External writing – roundup of 2010

For the majority of 2010 I was working for The Gilbane Group as an analyst, where I wrote a number of papers, external articles and blog posts, for publications such as CMS Wire, Fierce Content Management, Smart Inishgts and Engaging Times. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m..

Other writing – 2009 Roundup

Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m a former CMO, a marketing strategist, content marketer, columnist,..