If you read my Rockstar CMO newsletter, then you’ll notice I am returning to this topic of service, I’ve given it a bit more thought, and like all the cools kids, refer to ChatGPT.Continue Reading
Author: Ian Truscott
Tuesday 2¢ – Let ‘em Pick Your Brain
Should you give your advice for free? I’m inspired by a podcast this week, to ponder this surprisingly controversial topic…Continue Reading
Tuesday 2¢: Charity, Tchotchke or a Chair?
How do you engage attendees at a conference? My advice this week; try not to make them sick to their stomachContinue Reading
Tuesday 2¢: Content as a Product
Unlike previous posts, I am not suggesting a new acronym (CaaP – Content as a Product), this Tuesday 2¢ is probably more of a reminder than any big revelation, treat your content like a product.Continue Reading
Tuesday 2¢: Has the Funnel Kicked the Brand Bucket?
Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown over the idea of a marketing funnel, that digitalContinue Reading
Tuesday 2¢: Everybody is FOFU Fighting
Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.Continue Reading
Tuesday 2¢ – Sorry, we are not friends (yet)
This Tuesday 2¢, I read the sentence “talk to businesses like they are your friend” and I have some thoughts… I had something else planned for tonight’s Tuesday 2¢, but I just read the sentenceContinue Reading
Tuesday 2¢: Hey cyborg; how human do you want to be?
Yes, yes, yes, another blog post riding in the wake of the hot topic of 2023, artificial intelligence, and the rise of the robots writing our content.Continue Reading
Tuesday 2¢: Why is LinkedIn our B2B Valentine?
A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine’s Day, of course.Continue Reading
Tuesday 2¢: Slave to the Algorithm?
This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.Continue Reading
Tuesday 2¢: What happens after more?
I am not entirely sure where this Tuesday’s 2 cents will go, as this is a genuine question – what do we marketers do when we have done all the “doing more” that we can do?Continue Reading