2009 – Ian Truscott

Other writing – 2009 Roundup

December 31, 2009December 31, 2009Writing Portfolio

Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottI’m a

Other Writing – 2009 Roundup

December 31, 2009December 31, 2009Uncategorized

Christmas.. I mean Holiday Blog Post

December 24, 2009December 24, 2009Persuasive Content, Web Engagement, Writing ContentChristmas, Content Management, favourite news site, Google;, observer, Santa Claus, search results;, United Kingdom;, United States;, web visitors

I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if

Tweetdeck Springs to Life at Gilbane Boston

December 10, 2009December 10, 2009ObservationsBoston, food, Irina Guseva;, online reach, pretty mature software, Real-time web, Scott Liewehr, Social Media, speaker, Tweet, Twitter;, Web 2.0

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as

Does WCM Really Need a Fix?

November 5, 2009November 5, 2009Content Management, Observations#jboye09 Web Content Management, Content Management, Irina Guseva;, Jarrod Gingras, Jon Marks;, Procurement, Request for proposal, Sales, Scandinavia, Seth Gottileb, software classification, systems integrator, Twitter;, web application, Web Content Management fails, web engagement project needs

As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content

I Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post

October 23, 2009October 23, 2009Observations, Social Media, Writing ContentAndrew Liles, Content Management, Google;, Input/Output, Irina Guseva;, Jon Marks;, Justin Cormack, Philippe Parker, Social Media, Typing, VOIP

Today we embarked on an interesting social media challenge, a few folks that I’ve started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a

The Web Analytics Revolution

October 21, 2009October 21, 2009Observations

The Web Analytics Revolution Eric T Peterson, a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics has published a report on

Prepare for an Analytics Revolution!

October 20, 2009October 20, 2009Web EngagementAnalytics, Data analysis, Eric T Peterson, GPS, Internet marketing, Web Analytics Demystified, web analytics;, Web Engagement

Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics – has published a report on what he sees as

Inside the Google Walled Garden

October 16, 2009October 16, 2009Observationsanti-web, API;, author, Blog, Chris Brogan, Chrome, collaboration tool, Connie Benson, Content Management, Facebook;, Google Search Appliance Connector, Google;, Jeremiah Owyang;, Keith Tsang, London;, Microsoft;, social media monitoring tools, Twitter;

I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of

Google – The New Citizen Engagement Portal

October 6, 2009October 6, 2009Citizen Engagement, Observations, Web EngagementAlterian plc;, Alterian;, Content Management, David Pullinger, Directgov, E-Government, Google;, information using search, Internet luminaries, search page, semantic web, Tim Berners-Lee, UK government, United Kingdom;, WCM software;, Web portal, Web search engine

Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must

Software Developers: The New Rock Stars of Marketing

September 18, 2009September 18, 2009ObservationsAdobe, AKQA, Brochure, brochure printing, companies technology experts, desktop tools, digital marketing technologies, Geek, HTML, Inkjet printer, Internet connection, Marketing, online gadget retailer, printing, Service Department, Service-oriented architecture, Siemens, SOA, Social Media, social media monitoring tools, the UK Financial Times, Tom Bedecarré, Twitter;, UK Financial Times, Web Content Management;, Web Engagement, XML, YouTube

I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks