6 Tips for Improving Mobile Customer Experience

There are many different ways for businesses to go mobile. And while this may be good news for some organizations, others may be confused by the number of options available. In addition, some tactics, such as producing a native application or optimizing a Web site for the mobile screen, may work better for one organization but..

Can you be too engaging with your customer?

Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I need them to be and they both recognize me when I come in. They sell pretty much the same selection of products that easily satisfy my wine preferences, there..

Book Review: Managing Content Marketing

It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose (@robert_rose) and Joe Pulizzi (@juntajoe) and I wanted to share as it might not be a book you’ve heard of,..