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Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

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Tag: media tools;

Engagement – the new CMS buzzword bus?

Posted on June 11, 2009 by Ian Truscott
Engagement – the new CMS buzzword bus?

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have merely scribbled out yesterday’s out of favour term ‘Web 2.0’ and inked in ‘Engagement’ and are using it as a..

CategoriesContent Management, Observations, Web Engagement
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