Web Engagement – Ian Truscott

TfMA Seminar – Content is still King!

March 1, 2010March 1, 2010Content Management, Persuasive Content, Speaking, Web EngagementContent Management, Marketing, social media engagement strategy, social media platform, web content strategy, web content;, Web Engagement

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement.

What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

Christmas.. I mean Holiday Blog Post

December 24, 2009December 24, 2009Persuasive Content, Web Engagement, Writing ContentChristmas, Content Management, favourite news site, Google;, observer, Santa Claus, search results;, United Kingdom;, United States;, web visitors

I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if

Prepare for an Analytics Revolution!

October 20, 2009October 20, 2009Web EngagementAnalytics, Data analysis, Eric T Peterson, GPS, Internet marketing, Web Analytics Demystified, web analytics;, Web Engagement

Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics – has published a report on what he sees as

Google – The New Citizen Engagement Portal

October 6, 2009October 6, 2009Citizen Engagement, Observations, Web EngagementAlterian plc;, Alterian;, Content Management, David Pullinger, Directgov, E-Government, Google;, information using search, Internet luminaries, search page, semantic web, Tim Berners-Lee, UK government, United Kingdom;, WCM software;, Web portal, Web search engine

Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must

I’ve Written a Book!

September 7, 2009September 7, 2009Books, Content Management, Web EngagementConsumer behaviour, Customer engagement, Marketing, Technology_Internet, Web Engagement

I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better

Engagement – the new CMS buzzword bus?

June 11, 2009June 11, 2009Content Management, Observations, Web EngagementContent Management, Facebook;, media tools;, Social Media, social media strategy;, Twitter;, we do need tools;

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have