Social Media – Page 2

Is your Audience Through the Social Media Keyhole?

October 2, 2011October 2, 2011ObservationsAOL, community tools, Computing, Content Management, content systems, early adopters social web, Facebook;, Geoffrey Moore, Google Inc., Google;, Internet, internet adoption, internet users, online activity, Online social networking, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, Web 2.0, World Wide Web

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on

Back to School – Inspiration from Dreamforce

September 7, 2011September 7, 2011ObservationsCocoa Cola CTO, Employee engagement, Employment, Facebook;, Microsoft;, Online social networking, Social information processing, Social Media, social networks;, Twitter;, Web 2.0, web audience, World Wide Web

I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I

They don’t know your name..just your number..

April 25, 2011April 25, 2011Observations, The Engagement Tieranalyst, Ashton Kutcher, Demi Moore, Facebook;, Klout, Online social networking, Real Story Group, Real-time web, Salesforce.com, Seth Godin;, Social Media, social media monitoring, social media monitoring block, Social Web, Tony Byrne;, Tweetdeck, Twitter;, Web 2.0, World Wide Web

Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English 80’s

An Audience with Brian Solis

April 7, 2011April 7, 2011ObservationsAltimeter Group, Amazon, Brian Solis, digital analyst, Facebook;, media eco-system, media ecosystems, personal media ecosystems, Seth Godin;, Social Media, social media lens, Web Engagement

A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest

Has CRM Finally Decided it Owns the Customers Digital Voice?

March 30, 2011March 30, 2011ObservationsAlterian;, Business, Cloud applications, Customer engagement, Customer experience management, Information technology management, Marcel LeBru, Marketing, Radian6 CEO, Saleforce.com, Salesforce.com, Scott Liewehr, SM2, Social Media, Twitter;, web content;, Web Engagement

So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like Alterian’s SM2 product that I knew

Who Will Buy This Web Engagement?

December 23, 2010December 23, 2010Content Management, Gilbane, Observations, The Engagement TierBlog software, Computing, Content Management, Content Management Systems;, Digital media, Social Media, Web Content Management;, web content;, Web Engagement, web engagement management strategy, WordPress, World Wide Web

As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I

You say tomato, I say tomato, you say WEM, I say WEM..

October 25, 2010October 25, 2010Gilbane, Observations, The Engagement Tieradvocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,

Your Website – Your Customer Service Agent

October 12, 2010October 12, 2010Observations, The Engagement Tierartificial intelligence, Business, Consumer behaviour, Customer engagement, Gerry McGovern, Intelligence, Intelligence analysis, Marketing, Seth Godin;, Social Media, Social Web, Web Engagement, web engagement objectives, web experience

I’m doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly – artificial intelligence. In my research on this I find myself observing an interesting convergence with

Things I Learned at Gilbane San Francisco

May 28, 2010May 28, 2010ObservationsAndrew McAfee, Content Management, content technologies, Gilbane analyst, Industry Analyst, Melissa Casburn, Randy Woods, Robert Rose, Social Media, speaker, Sue Ann Reed, web customer experience, Web Engagement, web experience

Last week was my first Gilbane conference as a Gilbane analyst, having in previous years only served variously as vendor booth bunny, guest speaker or panellist and it was great to focus on meeting folks, listening to some great

On the Jon Marks EPFDW Dilemma

April 22, 2010April 22, 2010ObservationsAPI;, Computing, content author, Jon Marks;, open source product, Philipe Parker, Social Media, software developer, Software engineering, Web Engagement, Zahoor Hussain

Jon Marks (@mcboof) has set a challenge to vendors on his blog – to prioritize various elements of what makes a great CMS product, to choose between Editors, Performance, Features, Developers and producing Websites. I know,