Facebook; – Page 2 – Ian Truscott

Email as a Mobile Engagement Strategy?

May 30, 2012May 30, 2012ObservationsBusiness Partnership, Computing, Email, Facebook;, Internet, iPhone, Robert Rose, smartphone, Social Media, Twitter;, USD

I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected, it connects me to Twitter and Facebook, I can

Is the C in CXM actually Credibility?

January 19, 2012January 19, 2012Observations, The Engagement TierCEO, Credibility, Customer engagement, enterprise software;, Facebook;, Popular culture, Twitter;, World Wide Web

I don’t often talk directly about my day to day work here on this blog, but I’ve just come back from a management team meeting and as we discussed our messaging and our own customer

That Great Blog You Used to Write

December 3, 2011December 3, 2011Observationsanalyst, Cloud Computing Journal, Content Management, Facebook Inc, Facebook;, New York, Online social networking, Real-time web, Robert Rose, Scott Liewehr, Social Media, social media engagement, the Cloud Computing Journal, Twitter;, World Wide Web

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote

Is your Audience Through the Social Media Keyhole?

October 2, 2011October 2, 2011ObservationsAOL, community tools, Computing, Content Management, content systems, early adopters social web, Facebook;, Geoffrey Moore, Google Inc., Google;, Internet, internet adoption, internet users, online activity, Online social networking, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, Web 2.0, World Wide Web

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on

Back to School – Inspiration from Dreamforce

September 7, 2011September 7, 2011ObservationsCocoa Cola CTO, Employee engagement, Employment, Facebook;, Microsoft;, Online social networking, Social information processing, Social Media, social networks;, Twitter;, Web 2.0, web audience, World Wide Web

I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I

They don’t know your name..just your number..

April 25, 2011April 25, 2011Observations, The Engagement Tieranalyst, Ashton Kutcher, Demi Moore, Facebook;, Klout, Online social networking, Real Story Group, Real-time web, Salesforce.com, Seth Godin;, Social Media, social media monitoring, social media monitoring block, Social Web, Tony Byrne;, Tweetdeck, Twitter;, Web 2.0, World Wide Web

Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English 80’s

An Audience with Brian Solis

April 7, 2011April 7, 2011ObservationsAltimeter Group, Amazon, Brian Solis, digital analyst, Facebook;, media eco-system, media ecosystems, personal media ecosystems, Seth Godin;, Social Media, social media lens, Web Engagement

A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest

Into the Engagement Tier…

July 30, 2010July 30, 2010Gilbane, The Engagement Tieranalyst, application server infrastructure, campaign management, Content Management, Content Management Systems;, content management/delivery applications, decoupled systems, Facebook;, Josh Bierhof, Twitter;, web analytics;, web content delivery, web destinations, web site centric world, YouTube

This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserve

Taking the W out of CMS?

June 24, 2010June 24, 2010The Engagement TierAndroid, application server infrastructure, Content Management, Content Management Systems;, Facebook;, iPad, iPhone, Josh Bierhoff, Technology_Internet, Twitter;, web destinations, Web Engagement, web experience, web site centric world

Next in my occasional series where I refer to a different to letter to the one in a TLA (after discussing the R in ECM) – I wondering if it’s time we took the W

What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

Inside the Google Walled Garden

October 16, 2009October 16, 2009Observationsanti-web, API;, author, Blog, Chris Brogan, Chrome, collaboration tool, Connie Benson, Content Management, Facebook;, Google Search Appliance Connector, Google;, Jeremiah Owyang;, Keith Tsang, London;, Microsoft;, social media monitoring tools, Twitter;

I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of