analyst – Ian Truscott

That Great Blog You Used to Write

December 3, 2011December 3, 2011Observationsanalyst, Cloud Computing Journal, Content Management, Facebook Inc, Facebook;, New York, Online social networking, Real-time web, Robert Rose, Scott Liewehr, Social Media, social media engagement, the Cloud Computing Journal, Twitter;, World Wide Web

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote

They don’t know your name..just your number..

April 25, 2011April 25, 2011Observations, The Engagement Tieranalyst, Ashton Kutcher, Demi Moore, Facebook;, Klout, Online social networking, Real Story Group, Real-time web, Salesforce.com, Seth Godin;, Social Media, social media monitoring, social media monitoring block, Social Web, Tony Byrne;, Tweetdeck, Twitter;, Web 2.0, World Wide Web

Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English 80’s

Throwing The Vendor Baby Out With The Implementation Bath Water?

February 4, 2011February 4, 2011Observationsanalyst, author, Business, CMS, content author, Content Management, Content Management Systems;, Drupal, Tony Byrne;, web content management replacement projects, web strategy;

This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools

The Answer to Every Web Content Publishing Problem Is a Bicycle?

January 12, 2011January 12, 2011Content Management, Observationsanalyst, Blog software, car analogy, Computing, Content Management Systems;, Drupal, Jon Marks;, Twitter;, Web development, web experience, web presence, WordPress, World Wide Web

A couple of things have inspired this post, firstly Quora’s insistence that the answer to every CMS question is Drupal, (actually more correctly the communities answer to every question) and a chance encounter of a fellow

Introducing the Web Engagement Capability Model

October 30, 2010October 30, 2010Gilbane, The Engagement Tieranalyst, digital marketer, Internet marketing, Marketing, Scott Liewehr, web analytics;, Web Content Management;, Web Engagement, web engagement strategy, Web Engagement thing

I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there – as that blog has now changed hands and many posts removed, I wanted to preserve my

You say tomato, I say tomato, you say WEM, I say WEM..

October 25, 2010October 25, 2010Gilbane, Observations, The Engagement Tieradvocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,

Into the Engagement Tier…

July 30, 2010July 30, 2010Gilbane, The Engagement Tieranalyst, application server infrastructure, campaign management, Content Management, Content Management Systems;, content management/delivery applications, decoupled systems, Facebook;, Josh Bierhof, Twitter;, web analytics;, web content delivery, web destinations, web site centric world, YouTube

This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserve