Observations – Page 7

Consent as Currency

July 19, 2009July 19, 2009ObservationsHuman Interest

I’m still figuring out marketing, but what I have learned is that consent is the big word, the holy grail, the thing we crave of our audience. In this blog post originally posted on Engaging Times I

Blog Comments and Engagement

July 6, 2009July 6, 2009Observations, Social MediaChris Brogans;, Google;, Mike Braco;, search engine optimisation;, search engine;, Social Media, Twitter;

Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement,

Engagement – the new CMS buzzword bus?

June 11, 2009June 11, 2009Content Management, Observations, Web EngagementContent Management, Facebook;, media tools;, Social Media, social media strategy;, Twitter;, we do need tools;

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have

Engaging through Content or just Filing it?

May 11, 2009May 11, 2009Content Management, Observations, Persuasive Contentasset management;, Content Management, content management software;, document management;, Google;, IBM;, Internet World;, Interwoven;, London;, Microsoft;, on-line;, Oracle;, Social Media, Vignette;, Web Content Management vendors;

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think

OpenText to Buy Vignette

May 6, 2009May 6, 2009ObservationsAustin;, Dirk Shaw;, Interwoven;, Jon Mark;, Maidenhead;, peripheral products;, Social Media, social media stuff;, Vignette;

Good grief, is it true, did I just type that? So it was Interwoven now it’s Vignette as the grandees of our industry slip into new ownership and possible away. It’s really too early

A Meme Challenge – 10 things about me

April 15, 2009April 15, 2009ObservationsBMW M3;, deep computing theory;, Goodwood Festival of Speed;, Goodwood Festival;, Irina Guseva;, Jacqueline Guichelaar Deutsche Bank Enterprise Services;, Jon Marks;, Julian Wrath;, longer travel;, Mark Rothko;, United Kingdom;, United States;, Virginia;, Yunnan;

Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it

Alterian CMS Meme Response

March 23, 2009March 23, 2009Content Management, ObservationsContent Management, demonstration software;, Enterprise edition product;, Enterprise;, http://www.this-is-marketing.com;, Irina Guseva;, Java;, Jon Marks;, Julian Wraith;, Mediasurface;, sample web site;, software procurement process;, UNIX;, WCM software;, Web experience needs;, web software vendors;

At the beginning of last week a CMS ‘meme’ broke out, where CMS vendor bloggers were challenged to reveal something about their products functionality and then tag other vendors to do similar. Day kicked this

Category: Observations

Consent as Currency

A Meme Challenge – 10 things about me

Alterian CMS Meme Response

Build It and they will Build It and they will Build It and they…

Dreaming in Code – No Really!