Yes, but what does it do?

I was in a briefing call today by a large software vendor, it wasn’t a one to one briefing there were a few of us on the call – I am not going to say who they were and if you know I’d rather you didn’t either. I am sure the point I am going..

Consent as Currency

I’m still figuring out marketing, but what I haveĀ learned is that consent is the big word, the holy grail, the thing we crave of our audience. In this blog post originally posted on Engaging TimesĀ I have a bit of a think about it’s value.. Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer,..