At some point I need to reconnect with the rest of my life – I realised this as I flicked open “Dreaming in Code“, after a day of dealing with Product Development and an evening of refactoring my frankly poorly designed personal coding project (I recently decided that Java coding purely for personal pleasure was a valid hobby) – maybe Dreaming in Code wasn’t the best antidote and I need to start thinking about something else.
Reading this book had me living, breathing and literally dreaming of software projects!
I am very late into this book, it has been on my earnest “must read” pile along with Groundswell that I really, really must read. I have had it a while and my reading of it has been sluggish, as little treats such as Seth Godin’s excellent The Dip (which I have been meaning to blog about) have beaten it to my limited reading attention.
So, the point of this post wasn’t to provide a review of this most excellent book (for a review check out what Joel Spolsky has to say), I am far too late for that – although it’s recently out in paperback, so I could seem sort of current!
My point really was that occasionally we need to close the laptop, stop the Twittering and choose carefully what we do next. Take a break.
I’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
If the topic of this article is interesting, if I can help your business, or you just want to say hello please get in touch.