At some point I need to reconnect with the rest of my life – I realised this as I flicked open “Dreaming in Code“, after a day of dealing with Product Development and an evening of refactoring my frankly poorly designed personal coding project (I recently decided that Java coding purely for personal pleasure was a valid hobby) – maybe Dreaming in Code wasn’t the best antidote and I need to start thinking about something else.
Reading this book had me living, breathing and literally dreaming of software projects!
I am very late into this book, it has been on my earnest “must read” pile along with Groundswell that I really, really must read. I have had it a while and my reading of it has been sluggish, as little treats such as Seth Godin’s excellent The Dip (which I have been meaning to blog about) have beaten it to my limited reading attention.
So, the point of this post wasn’t to provide a review of this most excellent book (for a review check out what Joel Spolsky has to say), I am far too late for that – although it’s recently out in paperback, so I could seem sort of current!
My point really was that occasionally we need to close the laptop, stop the Twittering and choose carefully what we do next. Take a break.
Fancy more of this?
Subscribe to my Rockstar CMO Newsletter
I’m a B2B CMO, advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, an enthusiastic tea drinker.
Now available on Threads! – https://www.threads.net/@iantruscott
You can find me on LinkedIn, Twitter , or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.