The Green Content Management Machine

Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I’d develop this into a fuller blog post. – How do Content Management Systems help with today’s green IT strategies?  In a break to my recent focus on my experience with the Social Web…. it’s back the the..

Seven Deadly Sins White Paper

The presentation I gave at IMS has been turned into a white paper, with assistance from Kerry one of our marketing managers – you can get it at our website here: Seven Deadly Sins Discussion Paper. You’ll need to register to download it, but if you are embarking on a WCMS implementation, hopefully you’ll find..

Push – Back?

I have been talking to an interesting UK company – Push Technology – and their Diffusion product – who are riding on a re-emerging wave of demand for push web technologies. Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue,..