Helping B2B tech companies create ART (Awareness, Revenue & Trust)
As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I was fortunate enough to be talking to Marisa Kopec of Sirius Decisions over lunch. She shared a great analogy with me..
In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help shape their strategy or do they stick what they traditionally know? Forrester observe that 25% of marketers, faced with the recession are choosing the latter and yet this could be..
So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole event and the circus that surrounds it – it’s been an interesting week. Interesting for lots of reasons of world politics, but my focus here is that it was interesting from an audience engagement and..