Content Management – Ian Truscott

TfMA Seminar – Content is still King!

March 1, 2010March 1, 2010Content Management, Persuasive Content, Speaking, Web EngagementContent Management, Marketing, social media engagement strategy, social media platform, web content strategy, web content;, Web Engagement

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement.

Joining the Trend for WCM Trends

January 6, 2010January 6, 2010Content Management, ObservationsASP.NET, Barb Mosher, Content Management, content management system;, Content Management Systems;, Enterprise content management, Java;, Jon Marks;, Laurence Hart, Online Marketing, Peter Monks, Seth Gottlieb, Social Web, Web content management system, Web Content Management;, Web Engagement

I’m going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still

Does WCM Really Need a Fix?

November 5, 2009November 5, 2009Content Management, Observations#jboye09 Web Content Management, Content Management, Irina Guseva;, Jarrod Gingras, Jon Marks;, Procurement, Request for proposal, Sales, Scandinavia, Seth Gottileb, software classification, systems integrator, Twitter;, web application, Web Content Management fails, web engagement project needs

As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content

I’ve Written a Book!

September 7, 2009September 7, 2009Books, Content Management, Web EngagementConsumer behaviour, Customer engagement, Marketing, Technology_Internet, Web Engagement

I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and

The Future of Content Management

August 19, 2009August 19, 2009Content Management, Social Media6f82f1d2683dc522545efe863e5d2b73, Blog, Content Management, Content Management Systems;, Corporate website, Groupware, Interwoven;, Julian Wraith;, Peng T. Ong, Social information processing, Social Media, Web Content Management;, web content;, Websites

CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and

Engagement – the new CMS buzzword bus?

June 11, 2009June 11, 2009Content Management, Observations, Web EngagementContent Management, Facebook;, media tools;, Social Media, social media strategy;, Twitter;, we do need tools;

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have

Engaging through Content or just Filing it?

May 11, 2009May 11, 2009Content Management, Observations, Persuasive Contentasset management;, Content Management, content management software;, document management;, Google;, IBM;, Internet World;, Interwoven;, London;, Microsoft;, on-line;, Oracle;, Social Media, Vignette;, Web Content Management vendors;

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think

Powering the People and the G20

April 3, 2009April 3, 2009Content Management, The Alterian ArchiveEngaging Times

So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole event and the circus that surrounds it – it’s been an interesting week. Interesting for

Alterian CMS Meme Response

March 23, 2009March 23, 2009Content Management, ObservationsContent Management, demonstration software;, Enterprise edition product;, Enterprise;, http://www.this-is-marketing.com;, Irina Guseva;, Java;, Jon Marks;, Julian Wraith;, Mediasurface;, sample web site;, software procurement process;, UNIX;, WCM software;, Web experience needs;, web software vendors;

At the beginning of last week a CMS ‘meme’ broke out, where CMS vendor bloggers were challenged to reveal something about their products functionality and then tag other vendors to do similar. Day kicked this

The Green Content Management Machine

February 13, 2009February 13, 2009Content ManagementAndrew Ewing;, Carolina K. Reid;, Content Management Systems;, cost saving energy strategies;, energy;, green computing agenda;, Nestle;, United States;, web content;, web servers;

Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I’d develop this into a fuller blog post. – How do Content Management Systems help with today’s green