A chap called Kraig Kleemen got my attention today, whilst peddling his “Must-React System” for sales, he put this post into a Content Management forum on LinkedIn. In it he refers to a story about how he attracted
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Say YES to Everything
This blog post is inspired by a chat show interview I saw at the weekend of the UK writer and broadcaster Danny Wallace, who in 2005 wrote a book about his experience of saying yes
Continue ReadingWhat is Persuasive Content?
Aside from being the name of this blog, what really is Persuasive Content? Ian TruscottI’m a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but
Continue ReadingBack to blogging…
Been a while since the last post and no this isn’t yet another dead blog, merely resting, honest. My focus over the last few months has been of transition from Mediasurface Morello CTO, through our
Continue ReadingTriple i Convention
This week I was asked to speak the Triple i conference aimed predominately at CIO’s, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk
Continue Reading
We just want something better
One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better? Ian TruscottI’m
Continue ReadingCommunity and comments
Last week I read a blog post by Jeremiah Owyang at Forrester (an analyst focused on social software), that added another angle to the comments/no comments discussion on blogging. In this post he’s found that
Continue ReadingIt’s Alterian!
After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc – I say potential as it’s subject to all the customary closing conditions which are likely to take
Continue ReadingAny Comments?
Alright so I am not exactly on the bleeding edge of this subject, it’s been knocking about for a while, but if you are taking your first steps in engaging with your audience it’s still
Continue ReadingSeven Deadly Sins White Paper
The presentation I gave at IMS has been turned into a white paper, with assistance from Kerry one of our marketing managers – you can get it at our website here: Seven Deadly Sins Discussion
Continue ReadingPush – Back?
I have been talking to an interesting UK company – Push Technology – and their Diffusion product – who are riding on a re-emerging wave of demand for push web technologies. Ian TruscottI’m a 3xCMO,
Continue Reading