Irina Guseva; – Ian Truscott

You say tomato, I say tomato, you say WEM, I say WEM..

October 25, 2010October 25, 2010Gilbane, Observations, The Engagement Tieradvocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,

On Strategy, Twinterviews and Haiku

February 15, 2010February 15, 2010Observations, Social MediaAlterian;, Content Management Systems;, Content Manager, Google;, Groundswell, Haiku, Here Comes Everybody, Immediacy, Irina Guseva;, James Hoskins, Jeremiah Owyang;, Jon Marks;, Philippe Parker, representative, Social Media, social media marketer, Social Web, Twitter;, Web CMS Brands, World Wide Web

I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap

Tweetdeck Springs to Life at Gilbane Boston

December 10, 2009December 10, 2009ObservationsBoston, food, Irina Guseva;, online reach, pretty mature software, Real-time web, Scott Liewehr, Social Media, speaker, Tweet, Twitter;, Web 2.0

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as

Does WCM Really Need a Fix?

November 5, 2009November 5, 2009Content Management, Observations#jboye09 Web Content Management, Content Management, Irina Guseva;, Jarrod Gingras, Jon Marks;, Procurement, Request for proposal, Sales, Scandinavia, Seth Gottileb, software classification, systems integrator, Twitter;, web application, Web Content Management fails, web engagement project needs

As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content

I Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post

October 23, 2009October 23, 2009Observations, Social Media, Writing ContentAndrew Liles, Content Management, Google;, Input/Output, Irina Guseva;, Jon Marks;, Justin Cormack, Philippe Parker, Social Media, Typing, VOIP

Today we embarked on an interesting social media challenge, a few folks that I’ve started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a

A Meme Challenge – 10 things about me

April 15, 2009April 15, 2009ObservationsBMW M3;, deep computing theory;, Goodwood Festival of Speed;, Goodwood Festival;, Irina Guseva;, Jacqueline Guichelaar Deutsche Bank Enterprise Services;, Jon Marks;, Julian Wrath;, longer travel;, Mark Rothko;, United Kingdom;, United States;, Virginia;, Yunnan;

Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it

Alterian CMS Meme Response

March 23, 2009March 23, 2009Content Management, ObservationsContent Management, demonstration software;, Enterprise edition product;, Enterprise;, http://www.this-is-marketing.com;, Irina Guseva;, Java;, Jon Marks;, Julian Wraith;, Mediasurface;, sample web site;, software procurement process;, UNIX;, WCM software;, Web experience needs;, web software vendors;

At the beginning of last week a CMS ‘meme’ broke out, where CMS vendor bloggers were challenged to reveal something about their products functionality and then tag other vendors to do similar. Day kicked this