Ian Truscott

Bono and Persuasive Content?

December 18, 2008December 18, 2008Persuasive Contentbank;, Kraig Kleeman;, Kraig Kleemen;, South America;

A chap called Kraig Kleemen got my attention today, whilst peddling his “Must-React System” for sales, he put this post into a Content Management forum on LinkedIn. In it he refers to a story about how he attracted

Say YES to Everything

December 13, 2008December 13, 2008Observations

This blog post is inspired by a chat show interview I saw at the weekend of the UK writer and broadcaster Danny Wallace, who in 2005 wrote a book about his experience of saying yes

What is Persuasive Content?

December 12, 2008December 12, 2008Persuasive Content

Aside from being the name of this blog, what really is Persuasive Content?

Triple i Convention

October 4, 2008October 4, 2008Speaking

This week I was asked to speak the Triple i conference aimed predominately at CIO’s, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk

We just want something better

June 3, 2008June 3, 2008ObservationsParis;, people buying enterprise software;, software;

One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better?

It’s Alterian!

May 20, 2008May 20, 2008ObservationsAlterian plc;, Mediasurface;, Web Content Management;, web delivery;, web publishing process;, web publishing;

After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc – I say potential as it’s subject to all the customary closing conditions which are likely to take

Seven Deadly Sins White Paper

February 14, 2008February 14, 2008Content ManagementDesign, enterprise software;, Implementation, software selection process;, software selection;, Technology_Internet

The presentation I gave at IMS has been turned into a white paper, with assistance from Kerry one of our marketing managers – you can get it at our website here: Seven Deadly Sins Discussion

Push – Back?

January 17, 2008January 17, 2008Content Management, ObservationsDarren Hudson;, finance;, instant real time data;, media consumption;, on-line betting;, on-line gaming;, Push Technology;, push web technologies;, tight little software sector;, United Kingdom;, web servers;

I have been talking to an interesting UK company – Push Technology – and their Diffusion product – who are riding on a re-emerging wave of demand for push web technologies.