Ian Truscott

Leaving the Tribes and Becoming a Real Boy

April 8, 2010April 8, 2010ObservationsAlterian;, Mediasurface;, The Gilbane Group, Twitter;, Web Engagement

As you probably know, last week I left Alterian, a marketing platform vendor (who just over 18 months ago acquired my previous WCM vendor employer Mediasurface) for The Gilbane Group. Whilst, I’m accustomed to change,

Engage with a Persuasive Web Experience

April 1, 2010April 1, 2010Gilbane, The Engagement TierBill Zoellick, Blog, commentator, CRM;, Customer engagement, Frank Gilbane, Gilbane, Gilbane Group, passive consumption media channels, Social Media, social media revolution, web analytics;, Web Engagement, Web Experience Management

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top

Onboard the Board at CMPros!

March 11, 2010March 11, 2010CMProsCMS, Community websites, Content Management, LinkedIn, Lisa Welchman, Online social networking, Scott Liewehr, Social Media, social media revolution, World Wide Web

Last week I was proud to be voted onto the board at CM Pros, to join a pretty new board under the presidency of Scott Liewehr to take this respected community of practice organisation forward.

Is WordPress a CMS? Hardly? Barely?

March 3, 2010March 3, 2010ObservationsContent Management, Content Management Systems;, web content;

The perennial “what is a CMS” debate broke out this week, with a fairly innocuous tweet from Dirk Shaw, “I am sorry but wordpress is hardly a web content management system.” that many of our CMS

TfMA Seminar – Content is still King!

March 1, 2010March 1, 2010Content Management, Persuasive Content, Speaking, Web EngagementContent Management, Marketing, social media engagement strategy, social media platform, web content strategy, web content;, Web Engagement

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement.

On Strategy, Twinterviews and Haiku

February 15, 2010February 15, 2010Observations, Social MediaAlterian;, Content Management Systems;, Content Manager, Google;, Groundswell, Haiku, Here Comes Everybody, Immediacy, Irina Guseva;, James Hoskins, Jeremiah Owyang;, Jon Marks;, Philippe Parker, representative, Social Media, social media marketer, Social Web, Twitter;, Web CMS Brands, World Wide Web

I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap

What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

Joining the Trend for WCM Trends

January 6, 2010January 6, 2010Content Management, ObservationsASP.NET, Barb Mosher, Content Management, content management system;, Content Management Systems;, Enterprise content management, Java;, Jon Marks;, Laurence Hart, Online Marketing, Peter Monks, Seth Gottlieb, Social Web, Web content management system, Web Content Management;, Web Engagement

I’m going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still

Other writing – 2009 Roundup

December 31, 2009December 31, 2009Writing Portfolio

Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine.

Other Writing – 2009 Roundup

December 31, 2009December 31, 2009Uncategorized