Ian Truscott

Back Up to the Plate

March 5, 2011March 5, 2011ObservationsDennis van der Veeke, Frank Gilbane, Gilbane, Lawrence Flynn, Mary Laplante, New York City, Otto de Graaf, Outsell, Scott Liewehr, SDL Tridion, Sophie Pibouin, United States;

So… around a year ago I was merrily blogging that I had left the vendor tribes and become a real boy as I became an affiliate analyst for Outsell’s Gilbane Group and looked forward to

Localization – Do You Know the Dutch?

February 15, 2011February 15, 2011Content Management, ObservationsCMS, Content Management, local marketer, localization, translation, web content management guy

Late last year, I was on a business trip to do a keynote speech Amsterdam. Over dinner the night before I was asked a really interesting question – ‘Do you know the Dutch?’ Notice the

Throwing The Vendor Baby Out With The Implementation Bath Water?

February 4, 2011February 4, 2011Observationsanalyst, author, Business, CMS, content author, Content Management, Content Management Systems;, Drupal, Tony Byrne;, web content management replacement projects, web strategy;

This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools

The Answer to Every Web Content Publishing Problem Is a Bicycle?

January 12, 2011January 12, 2011Content Management, Observationsanalyst, Blog software, car analogy, Computing, Content Management Systems;, Drupal, Jon Marks;, Twitter;, Web development, web experience, web presence, WordPress, World Wide Web

A couple of things have inspired this post, firstly Quora’s insistence that the answer to every CMS question is Drupal, (actually more correctly the communities answer to every question) and a chance encounter of a fellow

Other Writing – Roundup of 2010

December 31, 2010December 31, 2010Uncategorized

A roundup of articles and papers I wrote during 2010, the majority of which I was an analyst working for The Gilbane Group. Content, Context and Conversation: The Three Kings of Consumer Engagement – Research Whitepaper for

Who Will Buy This Web Engagement?

December 23, 2010December 23, 2010Content Management, Gilbane, Observations, The Engagement TierBlog software, Computing, Content Management, Content Management Systems;, Digital media, Social Media, Web Content Management;, web content;, Web Engagement, web engagement management strategy, WordPress, World Wide Web

As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I

External writing – roundup of 2010

December 12, 2010December 12, 2010Writing Portfolio

For the majority of 2010 I was working for The Gilbane Group as an analyst, where I wrote a number of papers, external articles and blog posts, for publications such as CMS Wire, Fierce Content

Web Engagement – The Emperor’s New Clothes?

December 5, 2010December 5, 2010Content Management, Gilbane, The Engagement TierConsumer behaviour, Content Management, content management solutions, Customer engagement, David Meerman Scott, Frank Gilbane, Jarrod Gingras, Marketing, Seth Godin;, Social Web, software vendors, Twitter;, Web CMS, Web Engagement, Web Engagement Capability model, web experience, web experiences

Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing

October 25, 2010October 25, 2010Gilbane, Observations, The Engagement Tieradvocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,