Ian Truscott

Other writing – a roundup of 2011

December 27, 2011December 27, 2011Writing Portfolio

In 2011 I published my last paper for The Gilbane Group and said hello to SDL and apart from regularly contributing to the SDL corporate blog, I also wrote for ReadWriteWeb, CMS Wire, Online Media

Other writing – a roundup of 2011

December 12, 2011December 12, 2011Uncategorized

In 2011 I published my last paper for The Gilbane Group and joined SDL. I then started to write regularly for the SDL blog, I also wrote for ReadWriteWeb, Online Media Daily and CMSWire. When Mobile, Location

The cool web kids are social, is your CMS ready to hang with them?

December 5, 2011December 5, 2011Content Management, Gilbane, ObservationsBoston, broader social media, Computing, Content Management, Content Management Systems;, cool web kids, Digital media, Gilbane, Massachusetts, Scott Liewehr, Social Web, speaker, tried and tested web content strategies, United States;, Vignette Corporation, web content;, website, World Wide Web

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

That Great Blog You Used to Write

December 3, 2011December 3, 2011Observationsanalyst, Cloud Computing Journal, Content Management, Facebook Inc, Facebook;, New York, Online social networking, Real-time web, Robert Rose, Scott Liewehr, Social Media, social media engagement, the Cloud Computing Journal, Twitter;, World Wide Web

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote

Is your Audience Through the Social Media Keyhole?

October 2, 2011October 2, 2011ObservationsAOL, community tools, Computing, Content Management, content systems, early adopters social web, Facebook;, Geoffrey Moore, Google Inc., Google;, Internet, internet adoption, internet users, online activity, Online social networking, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, Web 2.0, World Wide Web

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on

Back to School – Inspiration from Dreamforce

September 7, 2011September 7, 2011ObservationsCocoa Cola CTO, Employee engagement, Employment, Facebook;, Microsoft;, Online social networking, Social information processing, Social Media, social networks;, Twitter;, Web 2.0, web audience, World Wide Web

I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I

WEM Is DEAD.. it’s all about the Multi’s..

May 17, 2011May 17, 2011ObservationsHTML, HyperText Markup Language, Internet servers, Markup language, pervasive web, Technology_Internet, Wem

I have learnt from my American colleagues that according to some the end of the world is nigh, or the 21st May to be exact – so as the big day approaches let me be

They don’t know your name..just your number..

April 25, 2011April 25, 2011Observations, The Engagement Tieranalyst, Ashton Kutcher, Demi Moore, Facebook;, Klout, Online social networking, Real Story Group, Real-time web, Salesforce.com, Seth Godin;, Social Media, social media monitoring, social media monitoring block, Social Web, Tony Byrne;, Tweetdeck, Twitter;, Web 2.0, World Wide Web

Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English 80’s

An Audience with Brian Solis

April 7, 2011April 7, 2011ObservationsAltimeter Group, Amazon, Brian Solis, digital analyst, Facebook;, media eco-system, media ecosystems, personal media ecosystems, Seth Godin;, Social Media, social media lens, Web Engagement

A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest

Has CRM Finally Decided it Owns the Customers Digital Voice?

March 30, 2011March 30, 2011ObservationsAlterian;, Business, Cloud applications, Customer engagement, Customer experience management, Information technology management, Marcel LeBru, Marketing, Radian6 CEO, Saleforce.com, Salesforce.com, Scott Liewehr, SM2, Social Media, Twitter;, web content;, Web Engagement

So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like Alterian’s SM2 product that I knew

Adding Pervasive to the Engagement Lexicon (a new Russian doll)

March 17, 2011March 17, 2011Observations, The Engagement TierContent Management, Customer engagement, Customer experience, Laurence Hart, Marketing, Twitter;, Web Content Management;, Web Engagement, web engagemt, web experience

As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write about on this blog, something we call Pervasive Engagement.