Observations – Page 3

Email as a Mobile Engagement Strategy?

May 30, 2012May 30, 2012ObservationsBusiness Partnership, Computing, Email, Facebook;, Internet, iPhone, Robert Rose, smartphone, Social Media, Twitter;, USD

I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected, it connects me to Twitter and Facebook, I can

If You Get Social Media Engagement; Say My Name..

April 19, 2012April 19, 2012ObservationsAmsterdam, British Airways, enterprise software;, New York, The Netherlands, things social media, Truscott, Twitter;, United Kingdom;

Last week I had a splendid experience flying British Airways. I am shallow enough to admit that on this occasion “splendid experience” does indeed include an upgrade, but it doesn’t always with BA. I am

On Online Surveys: Rich Hall – Marketing Genius

April 3, 2012April 3, 2012Observationsactor, airline, British Airways, Customer engagement, Market research, Marketing, online marketing genius, Psychometrics, Rich Hall, Statistical survey, United Kingdom;, United States;, web survey

If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius.

Personality goes a long way….

March 9, 2012March 9, 2012Observations, The Engagement TierAMEX, Blog, IMDB, Internet, Pulp Fiction, Scott Liewehr, Social information processing, Social Media, Social Web, Technology, Twitter;, United Kingdom;, web content;

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we

Is the C in CXM actually Credibility?

January 19, 2012January 19, 2012Observations, The Engagement TierCEO, Credibility, Customer engagement, enterprise software;, Facebook;, Popular culture, Twitter;, World Wide Web

I don’t often talk directly about my day to day work here on this blog, but I’ve just come back from a management team meeting and as we discussed our messaging and our own customer

How Mobile Content Saved Christmas

January 13, 2012January 13, 2012ObservationsChristmas, desperate search, Google;, Holiday bedlam, mobile devices, mobile phones, retail battle, retail experience, smart phone, smartphone

It is not quite the night before Christmas, I am standing in one of the big barn electrical stores and I have in my hand a piece of paper. It’s a list. But, not any

The cool web kids are social, is your CMS ready to hang with them?

December 5, 2011December 5, 2011Content Management, Gilbane, ObservationsBoston, broader social media, Computing, Content Management, Content Management Systems;, cool web kids, Digital media, Gilbane, Massachusetts, Scott Liewehr, Social Web, speaker, tried and tested web content strategies, United States;, Vignette Corporation, web content;, website, World Wide Web

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

That Great Blog You Used to Write

December 3, 2011December 3, 2011Observationsanalyst, Cloud Computing Journal, Content Management, Facebook Inc, Facebook;, New York, Online social networking, Real-time web, Robert Rose, Scott Liewehr, Social Media, social media engagement, the Cloud Computing Journal, Twitter;, World Wide Web

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote

Is your Audience Through the Social Media Keyhole?

October 2, 2011October 2, 2011ObservationsAOL, community tools, Computing, Content Management, content systems, early adopters social web, Facebook;, Geoffrey Moore, Google Inc., Google;, Internet, internet adoption, internet users, online activity, Online social networking, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, Web 2.0, World Wide Web

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on

Back to School – Inspiration from Dreamforce

September 7, 2011September 7, 2011ObservationsCocoa Cola CTO, Employee engagement, Employment, Facebook;, Microsoft;, Online social networking, Social information processing, Social Media, social networks;, Twitter;, Web 2.0, web audience, World Wide Web

I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I

WEM Is DEAD.. it’s all about the Multi’s..

May 17, 2011May 17, 2011ObservationsHTML, HyperText Markup Language, Internet servers, Markup language, pervasive web, Technology_Internet, Wem

I have learnt from my American colleagues that according to some the end of the world is nigh, or the 21st May to be exact – so as the big day approaches let me be