Observations – Page 2

Corona the catalyst for change?

March 17, 2020April 14, 2020COV-19, Observations

Maybe the world didn’t need another post about the Corona virus, but I’ve been pondering what’s next, past whatever the next few months bring.

Tuesday 2¢: Are you losing to win?

January 28, 2020January 2, 2023Musings, Observations, T2c

The title might suggest a Godin’esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I’ve been on the Xbox playing FIFA with my youngest daughter.

That Fine Line on Social Media: It’s All About Context

November 13, 2015November 13, 2015Customer Experience Management, Observationsairline, British Airways, cricketer, Customer experience, Customer experience management, Customer service, Sachin Tendulkar, Sashin Tendalker, social media customer care, Twitter;

Oh crikey, an airline is setting the Twitter stream alight again and this time its British Airways. They seemed to have been very responsive and when trying to solve a customer issue they asked for

Klout; your score is 100 MILLION

February 13, 2014February 13, 2014ObservationsContent Management Systems;, Facebook;, Klout, Social Media, social media professionals, Twitter;, web analytics;

Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve

Marketing Measurement; Now the CMO can look the CEO in the eye

February 8, 2014February 8, 2014ObservationsBusiness, Business marketing, business to business, CEO, Chief marketing officer, CRM;, iPad, Kim Feil, Marketing, Marketing operations, measurement systems, OfficeMax

Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point at in a response; the CMO’s role and relationship

Do we need to question our obsession with content youth?

December 15, 2013December 15, 2013ObservationsFast Company, Google;, Klout, Marty Neumeier, Nate Weiner, online article, online content, Robert Rose, search engines, Social Media, Theodore Levitt

Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken

Your customer experience is global — just ask your local chippy

October 4, 2013October 4, 2013Observationsadvocate, Business, China, Customer, Customer engagement, Customer experience, Customer experience management, food, Google;, Marketing, Renren, Roberto Savvides, savvy web developer, Seth Godin;, Social Media, social networking site, United Kingdom;

Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of

Category: Observations

Corona the catalyst for change?

Tuesday 2¢: Are you losing to win?

Marketing Measurement; Now the CMO can look the CEO in the eye

Can you be too engaging with your customer?

If You Love Your Content, Set it Free!