B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?
The Immediate Future of Events is Content Marketing
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Category: Observations
Corona the catalyst for change?
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Maybe the world didn’t need another post about the Corona virus, but I’ve been pondering what’s next, past whatever the next few months bring.
Tuesday 2¢: Are you losing to win?
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The title might suggest a Godin’esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I’ve been on the Xbox playing FIFA with my youngest daughter.
That Fine Line on Social Media: It’s All About Context
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Oh crikey, an airline is setting the Twitter stream alight again and this time its British Airways. They seemed to have been very responsive and when trying to solve a customer issue they asked for the customer to DM their name and details to progress the issue. Sound pretty reasonable, right? Oh no.. the passenger..
Klout; your score is 100 MILLION
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Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve written about Klout before, back in 2011 in this post “They don’t want your name, just your number” and my..
Marketing Measurement; Now the CMO can look the CEO in the eye
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Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point at in a response; the CMO’s role and relationship with IT/technology, maybe the changing way that consumers are engaging with brands or is it the ability to tap into..
Do we need to question our obsession with content youth?
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Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken a nine month hiatus, what better subject to tackle as I dust down my personal blogging mojo, than how we..
Your customer experience is global — just ask your local chippy
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Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of this modest restaurant for lunch and watches as the customers trickle in. Recently it’s been more than a trickle and..
CXM: Do you Hunt and Make Fire or Order Pizza?
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Call the holistic practice of engaging customers via the internet WCM, WEM, CEM or CXM – there is essential business change required to really provide a consistently great, cross channel, global customer experience. I was pondering this today, as a couple of articles popped into my RSS reader on the changing role of the CMO and..
Can you be too engaging with your customer?
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Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I need them to be and they both recognize me when I come in. They sell pretty much the same selection of products that easily satisfy my wine preferences, there..