Marketers: Engage with the Real People – A Lesson from Brexit and Trump

Regardless of your politics, it seems to me that there is a common thread flowing through the momentous stories of today (Brexit, Trump or Corbyn); the turmoil of uncertainty created by surprise. What’s on the mind of the people seems to have come as huge surprise, evidence of a┬ádisconnect between the people that make and..

Marketing Measurement; Now the CMO can look the CEO in the eye

Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point at in a response; the CMO’s role and relationship with IT/technology, maybe the changing way that consumers are engaging with brands or is it the ability to tap into..