Helping B2B tech companies create ART (Awareness, Revenue & Trust)
Thoughts during the COV-19 crisis
Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown crisis, looking ahead to a “new” normal to a realization that this is it. And today, I’m thinking about manners. Yep, this seems to be a regular topic for..
I’m sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the juggling this new risk. I know, we are all tired of the ill-informed and unqualified commentary on the current crisis, but consider my exploration of this here on my blog with..
This Tuesday 2¢ I’m cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.
There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.
For this Tuesday 2¢ I talk about giving and receiving reassurance, it’s why they hire us and we hire them.
Maybe lockdown has me stir crazy and I am looking at everything through the lens of the current situation and marketing specifically, but on Twitter Mark Ritson shared a wonderful video of Prince that got me thinking.
This post is a bit more than two cents, as I continue to ruminate on what’s next, plus someone asked some questions on Twitter that needed more than 280 chars. One thing is right, although days in lockdown are blurred, it is Tuesday!
Recently I was interviewed by Paige O’Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as I am normally doing the interviewing, either over on RockstarCMO or as some folks remember the close to 90 interviews of my colleagues when as CMO of censhare on Inside censhare…
Continuing on the theme of pondering what’s next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.
This Tuesday 2¢ is more of a thought that I woke up with than a full article. Could remote work do for Google what autonomous cars are supposed to?
