Category: T2c

Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.

This Tuesday I’m wondering; If are you building your content marketing inside out, what does it look like from the curb?

Inspired by a sign in a cafe in Amarillo, this Tuesday 2¢, remember what you do isn’t for everyone and that’s what people like.

Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.

This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not just build, but pay the rent as the age of organically building an audience on social seems over. The popular..

This week, I’m feeling peckish thinking about food-related analogies for content marketing…

This week’s Tuesday 2¢, forget the goldfish, at the right time a real buyer will have nothing but time for your content.

This week’s Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.

I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.

The love hate relationship many of us have with social media is the topic of this weeks Tuesday 2¢, how famous do we need to be?