Category: T2c

This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not just build, but pay the rent as the age of organically building an audience on social seems over. The popular..

This week, I’m feeling peckish thinking about food-related analogies for content marketing…

This week’s Tuesday 2¢, forget the goldfish, at the right time a real buyer will have nothing but time for your content.

This week’s Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.

I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.

The love hate relationship many of us have with social media is the topic of this weeks Tuesday 2¢, how famous do we need to be?

Yes, a long title for a 2 cents, and probably true anytime, but today we need to listen, fine hone our message and stop interrupting.

Tuesday 2¢, what do you say on the day of the funeral of George Floyd, killed in police custody in the US?

Watching the dreadful events unfold in the US, my Tuesday 2¢ is that we all have a responsibility to our society, especially as marketers.