Category: T2c

In this week’s 2¢, case studies and letting the buyer meet their heroes.

They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room…

All of us marketers are looking for ways to hook our content onto the holidays, and it seems I am not different 🙂

Inspired by the NYT and Robert Rose – this week’s half-baked thought: have you got world leaders in your email list?

Do you need to market the marketing? A lot is being said about that, and yes, maybe..

In this weekly ponder; what’s old and dull to you might be new to someone else, so give that old content a polish and get over our obsession with content youth.

I’ll be honest: I’m not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.

Like the British high street, your favorite purveyor of boutique content might need your support.

Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.

I talk about how ART (Awareness, Revenue and Trust) is the mission of marketing, but we need to think about how we balance our focus on those three; do we want to be profitable or popular?

As a content creator, you might feel all your ideas have already been written, but those ideas don’t have to be first or original, they just need to be there, trusted and convenient.