OfficeMax – Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

Marketing Measurement; Now the CMO can look the CEO in the eye

February 8, 2014February 8, 2014ObservationsBusiness, Business marketing, business to business, CEO, Chief marketing officer, CRM;, iPad, Kim Feil, Marketing, Marketing operations, measurement systems, OfficeMax

Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point at in a response; the CMO’s role and relationship

Back To Top