Interview with Paige O'Neill, CMO, Sitecore
Recently I was interviewed by Paige O'Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Will the crisis upgrade the laggards?
Continuing on the theme of pondering what's next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.
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Start With How?
| on T2c
As we all sit in lockdown, you might be losing track of the days. It's Tuesday and this week I suggest that as content marketers we need to focus not just on the why? But the how?
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Tuesday 2¢: If we are all WFH consuming ads, who will pay for autonomous cars?
This Tuesday 2¢ is more of a thought that I woke up with than a full article. Could remote work do for Google what autonomous cars are supposed to?
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The Immediate Future of Events is Content Marketing
| on Content Marketing, COV-19, Observations
B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?
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Corona the catalyst for change?
| on COV-19, Observations
Maybe the world didn't need another post about the Corona virus, but I've been pondering what's next, past whatever the next few months bring.
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11 Useful Content Management Quotes
| on Content Management, Content Marketing, Content Strategy
Working on a client deliverable, I've been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.
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Tuesday 2¢: Are you losing to win?
| on Musings, Observations, T2c
The title might suggest a Godin'esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I've been on the Xbox playing FIFA with my youngest daughter.
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Build on rented land or the desert? Think Vegas...
| on Content Marketing
Inspired by a throwaway line in a podcast, I wonder what we do as content marketers if all the best attention real estate is taken.
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