Tuesday 2¢: Plan and Keep Going
| on T2c
This week’s Tuesday 2¢, I’ve been running and it got me thinking about marketing planning, but mostly about stopping.
[ Read more ]
Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: What’s in a name?
| on T2c
This week my Tuesday 2 cents comes from having learned that long-standing content management (Oh.. OK Digital Experience) platform Episerver is changing its name to Optimizely.
[ Read more ]
Tuesday 2¢: You are social media
| on T2c
Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.
[ Read more ]
Tuesday 2¢: Is that a McMansion you are building?
| on T2c
This Tuesday I’m wondering; If are you building your content marketing inside out, what does it look like from the curb?
[ Read more ]
Tuesday 2¢: If you want fast food go to McDonald’s
| on T2c
Inspired by a sign in a cafe in Amarillo, this Tuesday 2¢, remember what you do isn't for everyone and that's what people like.
[ Read more ]
Tuesday 2¢: 5 steps to a bigger goldfish
| on T2c
Inspired by The Marketing Book Podcast you could argue that this week's Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.
[ Read more ]
Tuesday 2¢: Building on rented land? You have to pay the rent
| on T2c
This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn't build on rented land, and the
[ Read more ]
Tuesday 2¢: The content buffet
| on T2c
This week, I'm feeling peckish thinking about food-related analogies for content marketing...
[ Read more ]
A buyer has nothing but time for your content
| on T2c
This week's Tuesday 2¢, forget the goldfish, at the right time a real buyer will have nothing but time for your content.
[ Read more ]