This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration of multi-channel relevant content publishing. Read the full article here.
Fancy more of this?
Subscribe to my Rockstar CMO Newsletter
I’m a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.