6 Tips for Improving Mobile Customer Experience

There are many different ways for businesses to go mobile. And while this may be good news for some organizations, others may be confused by the number of options available. In addition, some tactics, such as producing a native application or optimizing a Web site for the mobile screen, may work better for one organization but not for another. In this article for Mobile Marketer, I suggested considering six key points when making these decisions. Read the full article here.

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