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Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

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Tag: Marisa Kopec

Content marketing: move from the selfie and put your customer in the picture

Posted on January 1, 2014 by Ian Truscott

As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I was fortunate enough to be talking to Marisa Kopec of Sirius Decisions over lunch. She shared a great analogy with me..

CategoriesContent Marketing
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