Wrote this article for Destination CRM (the online version of CRM Magazine) which looks at how the pressure for organizations to create more and more content to provide relevant customer experiences means that the need for enterprise content management platforms is just as relevant now as when this software industry segment was formed over a decade ago. Read the full article here.
CMO at Spotler Group, advisor at Storyblok and Orange Logic and founder of Rockstar CMO. Not a rock star, but I am a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
You can find me on LinkedIn, Twitter , or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.