Wrote this article for Destination CRM (the online version of CRM Magazine) which looks at how the pressure for organizations to create more and more content to provide relevant customer experiences means that the need for enterprise content management platforms is just as relevant now as when this software industry segment was formed over a decade ago. Read the full article here.
Founder of the B2B marketing agency appropingo and editor of Rockstar CMO.
I’m a former CMO, a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
If the topic of this article is interesting, if I can help your business, or you just want to say hello please get in touch.