This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
The Answer to Every Web Content Publishing Problem Is a Bicycle?
A couple of things have inspired this post, firstly Quora’s insistence that the answer to every CMS question is Drupal, (actually more correctly the communities answer to every question) and a chance encounter of a fellow
Continue ReadingOther Writing – Roundup of 2010
A roundup of articles and papers I wrote during 2010, the majority of which I was an analyst working for The Gilbane Group. Content, Context and Conversation: The Three Kings of Consumer Engagement – Research Whitepaper for
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Who Will Buy This Web Engagement?
As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I
Continue ReadingExternal writing – roundup of 2010
For the majority of 2010 I was working for The Gilbane Group as an analyst, where I wrote a number of papers, external articles and blog posts, for publications such as CMS Wire, Fierce Content
Continue ReadingWeb Engagement – The Emperor’s New Clothes?
Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing
Continue ReadingContent vs Conversation – no.. email is not a CMS…
I’ve just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used the expression “content vs conversation” when talking about the way content
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Introducing the Web Engagement Capability Model
I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there – as that blog has now changed hands and many posts removed, I wanted to preserve my
Continue ReadingYou say tomato, I say tomato, you say WEM, I say WEM..
When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,
Continue ReadingYour Website – Your Customer Service Agent
I’m doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly – artificial intelligence. In my research on this I find myself observing an interesting convergence with
Continue ReadingOn Shanty Towns, Bulldozers, Cats and Website Consolidation…
This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds
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