A roundup of articles that I published outside of this blog during 2012, while working for SDL. During 2012 I was fortunate enough to have the opportunity to write for a number of publications including; CMO.com, Website Magazine, CMSWire, Loyalty 360 and Business Insider.
- Content Marketing: Just Sizzle, Flash, And Occasional Splash? – Article for CMO.com, December 2012
- Content Marketing from a CMS Perspective – Interview in Website Magazine, November 2012
- Is SharePoint Integration a Mandatory WCM Requirement? – CMSWire , August 2012
- Here’s How Brands Are Building Mobile Websites That Actually Work – Business Insider , August 2012
- Evolution of the Web: Social Media and Your Brand – Loyalty360 , May 2012
- Gamification – It’s Serious Fun – MediaPost, May 2012
- Engaged, Collaborative Employees Require CXM Style Thinking – CMSWire, April 2012
- Going mobile: Why-Mobile Optimized Websites Will Make or Break a Company – RCR Wireless – March 2012
- CXM: WCM Done Content Forwards Not Page Backwards – Fierce Content Management – March 2012
- Ubiquitous Mobility article quote – KM World – March 2012
- WCM Innovation at SDL Innovate 2012 – SDL Blog – March 2012
- Three things that excite me about the Alterian acquisition. – SDL Blog – February 2012
CMO at Spotler Group, advisor at Storyblok and Orange Logic and founder of Rockstar CMO. Not a rock star, but I am a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
You can find me on LinkedIn, Twitter , or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.