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Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

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Tag: adjacent product

Remarketing; Easy, cheap and better results – but should you?

Posted on November 26, 2014 by Ian Truscott

I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it looks and feels. I picked up a product, thought about it and realized I needed to think about it some more. Maybe I thought it was too expensive, too..

CategoriesCustomer Experience Management
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