This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we went around the table, articulating our experience of personalisation,
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Personalization – The hard bit is the bet
Almost every day I ask myself why, after 15 years in this industry we are aiming toward the same goal with our clients that still seems unreachable – personalization. No, we don’t call it personalization
Continue ReadingContent marketing – it’s more then just being in the attention business
I’m working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer experience or digital transformation projects. The post is about “breaking down
Continue ReadingRemarketing; Easy, cheap and better results – but should you?
I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it looks and feels. I picked up a product, thought
Continue ReadingBacon Content
What’s that content that you can’t resist? I’ve often read content marketing advice that says that if you include numbers and lists in your blog posts and mention them in the title – everyone clicks on
Continue ReadingHave you thought about why I like you on Facebook?
The answer seems simple, I like your product or service, I like you on Facebook as I want to learn more about you, I want to follow you, maybe be in your tribe. I’ve now
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Klout; your score is 100 MILLION
Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve
Continue ReadingCare to Be Shared? 6 Questions to Ask Of Your Content
I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to a common sense list
Continue ReadingCXM: Do you Hunt and Make Fire or Order Pizza?
Call the holistic practice of engaging customers via the internet WCM, WEM, CEM or CXM – there is essential business change required to really provide a consistently great, cross channel, global customer experience. I was pondering
Continue ReadingWill “mobile first” one day seem as ridiculous as “Internet Explorer” first?
Ridiculous isn’t it to say “IE first”, yet in the olden days of web development when browser compatibility was no such thing – web designers had to think like this, to create a web presence
Continue ReadingSocial Media; The new “it’s not what you know”?
A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube –
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