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Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

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Tag: Personalization

Personalization – The hard bit is the bet

Posted on February 24, 2016 by Ian Truscott
Personalization – The hard bit is the bet

Almost every day I ask myself why, after 15 years in this industry we are aiming toward the same goal with our clients that still seems unreachable – personalization. No, we don’t call it personalization today, because that word is 15 years old and no-one wants to hear your 15 year old stories of ”it’s..

CategoriesContent Marketing, Customer Experience Management
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