Ian Truscott

Throwing The Vendor Baby Out With The Implementation Bath Water?

February 4, 2011February 4, 2011Observationsanalyst, author, Business, CMS, content author, Content Management, Content Management Systems;, Drupal, Tony Byrne;, web content management replacement projects, web strategy;

This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools

The Answer to Every Web Content Publishing Problem Is a Bicycle?

January 12, 2011January 12, 2011Content Management, Observationsanalyst, Blog software, car analogy, Computing, Content Management Systems;, Drupal, Jon Marks;, Twitter;, Web development, web experience, web presence, WordPress, World Wide Web

A couple of things have inspired this post, firstly Quora’s insistence that the answer to every CMS question is Drupal, (actually more correctly the communities answer to every question) and a chance encounter of a fellow

Other Writing – Roundup of 2010

December 31, 2010December 31, 2010Uncategorized

A roundup of articles and papers I wrote during 2010, the majority of which I was an analyst working for The Gilbane Group. Content, Context and Conversation: The Three Kings of Consumer Engagement – Research Whitepaper for

Who Will Buy This Web Engagement?

December 23, 2010December 23, 2010Content Management, Gilbane, Observations, The Engagement TierBlog software, Computing, Content Management, Content Management Systems;, Digital media, Social Media, Web Content Management;, web content;, Web Engagement, web engagement management strategy, WordPress, World Wide Web

As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I

External writing – roundup of 2010

December 12, 2010December 12, 2010Writing Portfolio

For the majority of 2010 I was working for The Gilbane Group as an analyst, where I wrote a number of papers, external articles and blog posts, for publications such as CMS Wire, Fierce Content

Web Engagement – The Emperor’s New Clothes?

December 5, 2010December 5, 2010Content Management, Gilbane, The Engagement TierConsumer behaviour, Content Management, content management solutions, Customer engagement, David Meerman Scott, Frank Gilbane, Jarrod Gingras, Marketing, Seth Godin;, Social Web, software vendors, Twitter;, Web CMS, Web Engagement, Web Engagement Capability model, web experience, web experiences

Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing

Content vs Conversation – no.. email is not a CMS…

November 9, 2010November 9, 2010ObservationsContent Management, web content;, web governance, website

I’ve just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used the expression “content vs conversation” when talking about the way content

Introducing the Web Engagement Capability Model

October 30, 2010October 30, 2010Gilbane, The Engagement Tieranalyst, digital marketer, Internet marketing, Marketing, Scott Liewehr, web analytics;, Web Content Management;, Web Engagement, web engagement strategy, Web Engagement thing

I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there – as that blog has now changed hands and many posts removed, I wanted to preserve my

You say tomato, I say tomato, you say WEM, I say WEM..

October 25, 2010October 25, 2010Gilbane, Observations, The Engagement Tieradvocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,

Your Website – Your Customer Service Agent

October 12, 2010October 12, 2010Observations, The Engagement Tierartificial intelligence, Business, Consumer behaviour, Customer engagement, Gerry McGovern, Intelligence, Intelligence analysis, Marketing, Seth Godin;, Social Media, Social Web, Web Engagement, web engagement objectives, web experience

I’m doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly – artificial intelligence. In my research on this I find myself observing an interesting convergence with

On Shanty Towns, Bulldozers, Cats and Website Consolidation…

September 21, 2010September 21, 2010Content Management, GilbaneComputing, Content Management, Digital media, Google;, Scott Liewehr, United Kingdom;, United States;, web content;, Websites, World Wide Web

This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds