Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
Keeping Your Promises in The Tale of Two Brands
Personalization – The hard bit is the bet
Hello MRM (and Hello Acquia)
Customers don't care about your industry rules
3 Steps to Trust not Bust Your Customer Experience Silos
Customer Experience Management – Thinking Inside The Box
