Ian Truscott

TfMA Seminar – Content is still King!

March 1, 2010March 1, 2010Content Management, Persuasive Content, Speaking, Web EngagementContent Management, Marketing, social media engagement strategy, social media platform, web content strategy, web content;, Web Engagement

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement.

On Strategy, Twinterviews and Haiku

February 15, 2010February 15, 2010Observations, Social MediaAlterian;, Content Management Systems;, Content Manager, Google;, Groundswell, Haiku, Here Comes Everybody, Immediacy, Irina Guseva;, James Hoskins, Jeremiah Owyang;, Jon Marks;, Philippe Parker, representative, Social Media, social media marketer, Social Web, Twitter;, Web CMS Brands, World Wide Web

I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap

What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

Joining the Trend for WCM Trends

January 6, 2010January 6, 2010Content Management, ObservationsASP.NET, Barb Mosher, Content Management, content management system;, Content Management Systems;, Enterprise content management, Java;, Jon Marks;, Laurence Hart, Online Marketing, Peter Monks, Seth Gottlieb, Social Web, Web content management system, Web Content Management;, Web Engagement

I’m going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still

Other writing – 2009 Roundup

December 31, 2009December 31, 2009Writing Portfolio

Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottI’m a

Other Writing – 2009 Roundup

December 31, 2009December 31, 2009Uncategorized

Christmas.. I mean Holiday Blog Post

December 24, 2009December 24, 2009Persuasive Content, Web Engagement, Writing ContentChristmas, Content Management, favourite news site, Google;, observer, Santa Claus, search results;, United Kingdom;, United States;, web visitors

I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if

Tweetdeck Springs to Life at Gilbane Boston

December 10, 2009December 10, 2009ObservationsBoston, food, Irina Guseva;, online reach, pretty mature software, Real-time web, Scott Liewehr, Social Media, speaker, Tweet, Twitter;, Web 2.0

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as

Does WCM Really Need a Fix?

November 5, 2009November 5, 2009Content Management, Observations#jboye09 Web Content Management, Content Management, Irina Guseva;, Jarrod Gingras, Jon Marks;, Procurement, Request for proposal, Sales, Scandinavia, Seth Gottileb, software classification, systems integrator, Twitter;, web application, Web Content Management fails, web engagement project needs

As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content

I Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post

October 23, 2009October 23, 2009Observations, Social Media, Writing ContentAndrew Liles, Content Management, Google;, Input/Output, Irina Guseva;, Jon Marks;, Justin Cormack, Philippe Parker, Social Media, Typing, VOIP

Today we embarked on an interesting social media challenge, a few folks that I’ve started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a

The Web Analytics Revolution

October 21, 2009October 21, 2009Observations

The Web Analytics Revolution Eric T Peterson, a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics has published a report on