Social Media – Ian Truscott

Klout; your score is 100 MILLION

February 13, 2014February 13, 2014ObservationsContent Management Systems;, Facebook;, Klout, Social Media, social media professionals, Twitter;, web analytics;

Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve

Do we need to question our obsession with content youth?

December 15, 2013December 15, 2013ObservationsFast Company, Google;, Klout, Marty Neumeier, Nate Weiner, online article, online content, Robert Rose, search engines, Social Media, Theodore Levitt

Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken

Your customer experience is global — just ask your local chippy

October 4, 2013October 4, 2013Observationsadvocate, Business, China, Customer, Customer engagement, Customer experience, Customer experience management, food, Google;, Marketing, Renren, Roberto Savvides, savvy web developer, Seth Godin;, Social Media, social networking site, United Kingdom;

Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of

Social Media; The new “it’s not what you know”?

November 23, 2012November 23, 2012ObservationsAT&T, Business, Facebook;, Google;, Internet memes, Klout, Marketing, Social Media, social media activity, social media presence, Twitter;, United States;, Viral marketing, YouTube

A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube –

Email as a Mobile Engagement Strategy?

May 30, 2012May 30, 2012ObservationsBusiness Partnership, Computing, Email, Facebook;, Internet, iPhone, Robert Rose, smartphone, Social Media, Twitter;, USD

I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected, it connects me to Twitter and Facebook, I can

Personality goes a long way….

March 9, 2012March 9, 2012Observations, The Engagement TierAMEX, Blog, IMDB, Internet, Pulp Fiction, Scott Liewehr, Social information processing, Social Media, Social Web, Technology, Twitter;, United Kingdom;, web content;

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we

That Great Blog You Used to Write

December 3, 2011December 3, 2011Observationsanalyst, Cloud Computing Journal, Content Management, Facebook Inc, Facebook;, New York, Online social networking, Real-time web, Robert Rose, Scott Liewehr, Social Media, social media engagement, the Cloud Computing Journal, Twitter;, World Wide Web

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote